Naim for Automobili Pininfarina

Electrification creates an entirely new dimension and opportunity for audio tuning throughout Battista, plus unique challenges to ensure the system delivers the signature Naim sound: an authentic experience that brings you closer to the music you love. Naim has applied its extensive expertise to enhance the in-car sound performance through a combination of design, engineering and technologically advanced materials, including rare and precious Beryllium.

A material renowned for its rigidity - far exceeding Titanium or Aluminium - Beryllium can extend the frequency response and improve the perception of micro acoustic details. To maximise its potential, Naim has once again called on the savoir-faire of its sister brand, Focal; the French acoustic specialist has pioneered the use of Beryllium in its highly acclaimed loudspeaker and headphone ranges.

Pininfarina has created many of the world’s most iconic and desirable car designs of the past 90 years. It brings styling and production expertise to Automobili Pininfarina, powered by Mahindra & Mahindra, which brings its own experience of cutting-edge ‘race-to-road’ sustainable high-performance technological innovation. Mahindra Racing has competed in every Formula E race since the top-flight EV championship began in 2013.

Automobili Pininfarina is based in operational headquarters in Munich, Germany, with a team of experienced automotive executives from luxury and premium car brands. Designed, engineered and produced by hand in Cambiano, near Turin, Italy, the Battista hypercar and all future models will be sold and serviced in all major global markets under the brand name Pininfarina.

The bespoke Battista audio system delivers an incredible 1300 Watt of sonic power through 10 speakers arranged inside the exquisitely appointed cabin of the Battista. The new system features a Dual Voice Coil Subwoofer located between driver and passenger seats, with super-tweeters amplifying higher frequencies situated behind the seats and in the panels of Battista’s dramatic butterfly doors.

Tuning is optimised for both driver and passenger: a symmetrical speaker layout creates an auditorium-like studio effect, with realism and ambiance that will make it seem as if musicians are playing inside Battista itself. You will experience a completely new dimension of sound, where unwanted noise is cancelled and the focus is on the pure pleasure of driving the Battista.